Superstar Salman’s Bajrangi Bhaijaan pendants were the hot sellers, which made Khan explore the possibilities in the jewellery market. That being said, Salman launched his own jewellery brand under his charitable trust foundation banner ‘Being Human’.
Salman was smartly dressed in blue denims, black shirt and black blazer. He spelled charm as always. Khan was accompanied with mother Salma Khan and sister Arpita Khan Sharma with her son Ahil Sharma. Actress Waluscha De Sousa, who debuted this year opposite Shah Rukh Khan in Fan, was present at the event too.
Being Huma Jewel is in collaboration with Style Quotient Jewellery Pvt. Ltd.
Style Quotient will be the exclusive global licensee of Being Human jewellery and will design, manufacture, distribute and retail the brand.
Priced between Rs 5,000 and Rs 50,000, the Being Human range of jewellery will include fashion and fine jewellery crafted in 18-carat gold for both women and men. The collection will be retailed at Being Human outlets, a few other jewellery stores and online marketplace Amazon.in
“Part proceeds of the sales will go to charity,” a statement from Being Human said.
“We have kept the prices of jewellery low and the quality is good. Being Human is a brand with a soul and with this association, we are moving to the next step of expansion,” Khan said while addressing the media in Delhi.
Plans of foundation to expand to body-building and fitness equipment segment is also in process.
The Being Human jewellery line has been launched in Nepal, the Middle East and Bangladesh apart from India. The company is also looking at expanding to Sri Lanka, the US and the UK.
“Salman Khan’s presence will boost our brand equity and will assist us to move effortlessly into the western and northern regions, which is our focus currently,” said Prasad Kapre, chief executive officer and director at Style Quotient Jewellery.
Take a look at the pics from the event:
While at the event, Salman invited backlash from most people for his comments on the ongoing ban on Pakistani artists. Click here to read more.