Akshay Kumar and Rajinikanth starrer 2.0 is the most awaited movie of the year. In this post, we will have a look at the budget, satellite, digital and distribution rights of the film.
With just a few days left for the release of Akshay Kumar and Rajinikanth starrer 2.0, the excitement of the fans is at its peak. 2.0 is the costliest film of the Indian cinema with an estimated budget of around 550 crores.
Now the big question is how the filmmakers have planned to recover this mammoth investment and made this larger than life film a profitable venture.
Well, the recovery has already been started and it seems that the producers will be in profit once the film gets a decent opening at the box office. The producers have made a good recovery through the digital and satellite rights of the film (all three versions).
As per the report in Bollywood Hungana, the distribution rights of the film in Telangana/Andhra Pradesh, Kerala, Karnataka and North India have already been sold to individual distributors.
The production house has not sold distribution rights in Tamil Nadu and Overseas. LYCA production will self-distribute the film in these markets. This is because of the fact that these two markets will bring huge money and producers don’t want to share it.
Here is a look at how the film has recovered 370 crores even before its release:
Budget: 550 crore (including promotion and advertising cost)
Satellite rights: 120 crore (All versions sold to Zee Network)
Digital rights: 60 crore (All versions)
North Indian (Hindi language) rights: 80 crore (Will take profit)
Andhra Pradesh/Telangana rights: 70 crore
Karnataka rights: 25 crore
Kerala rights: 15 crore
Total: 370 crore
As per the reports, the distribution rights in Andhra Pradesh/Telangana, Kerala and Karnataka are sold on an outright basis. It means that the distributors won’t share their profits with the filmmakers. While the profits in the Hindi belt will be shared by the distributors with Lyca at a pre-determined percentage.
Thus the makers have recovered a healthy amount before the release of the film. Now, the film needs to earn 180 crore to recover its investment for the makers.
Considering the mammoth hype film has created, we can expect it to easily earn 150 crore in Tamil Nadu. It is expected to earn at least 50 crore in the overseas market. Thus, recovering the investment should not be an issue for the filmmakers even if the film gets rejected by the audience.
The expectations from this 550 crore film are huge. The stakes are high and it would be interesting to see how the film performs at the box office. 2.0 is Shankar’s answer to SS Rajamauli’s Babubali 2. It would be interesting to see if this Akshay Kumar and Rajinikanth starrer can challenge Bahubali 2 at the box office.