Online fashion & lifestyle store Myntra today launched actress Deepika Padukone’s own brand ‘All About You’, exclusively for its app. With prices starting at just Rs 1,500, the entire selection of apparel will be available exclusively on the Myntra app.
Deepika posted a picture on her Instagram confirming the news.
Myntra has tied up with Deepika Padukone to design her own line of clothes and this fashion range is a result of a pinnacle of months spent collaborating with French designing agency Carlin and Myntra’s own team, with the actress adding her personal touch at every stage.
According to Deepika, ‘All About You’, as the name suggests, encourages girls to ‘be themselves’. She added, “I am thrilled to partner with Myntra. For me fashion means a sense of accessibility and coziness that can be seen in my designs. These clothes are the extension of my personality, of a multitasking woman who is in the age group of 18-35.”
Myntra’s CEO Ananth Narayanan, said, “Deepika Padukone is the epitome of style, fashion and elegance. Women across the country style their looks based on her fashion sense. We are delighted that she is foraying into fashion designing with a collection that is featuring exclusively on Myntra.”
What are you waiting for girls? It’s all about you!!!