Over the years, social media has become a popular way for brands to connect with potential (and existing) customers. It is effective, it is cheap, and it is easy. Gambling companies in India have been taking advantage of the trend by using celebrities to promote their online gambling activities.
While the government does not necessarily endorse casino gambling, it is not illegal either. Actually, it is safe to say that gambling is widely accepted as a form of entertainment, existing trustworthy online casino sites today where people can place their bets is very common.
The truth is that it makes up a significant portion of the Indian economy. And within this context, these famous Bollywood celebrities are now becoming famous online by endorsing online casinos, gambling apps, and sports betting sites.
Arjun Rampal – PokerHigh
While most Bollywood stars reserve their endorsements for more traditional brands, some have surprised us by lending their names to Indian gambling apps. Such is the case of Arjun Rampal.
The actor-producer-model may be best known for his roles in Rock On, but he is also the brand ambassador of PokerHigh, a legal poker platform in India. With this collaboration, the brand aims to build a safe, fair, and secure online poker experience while helping to make India the world’s capital of the game.
Amy Jackson – Rummy Passion
Amy Jackson is one of the few foreign actresses who has made a special place in Bollywood. She has endorsed Rummy Passion, an online rummy app where you can play various versions of rummy with real money. She has appeared in many movies and TV shows, and she was last seen in the film 2.0, starring Rajnikanth and Akshay Kumar.
Sunny Leone – JeetWin Casino
It is not surprising that Sunny Leone has decided to endorse JeetWin Casino, a popular online casino in India. She is open-minded and straightforward, qualities that make her stand out from other Bollywood actors.
She is one of the most successful actors and producers in Bollywood today. She has more than 19 million followers on Instagram, which shows that Indian audiences are more than eager to see her promoting online gambling.
Nawazuddin Siddiqui – PokerStars India
Nawazuddin Siddiqui has often spoken in favor of online gambling and supports PokerStars’ campaign on responsible gaming, one of the country’s most popular poker platforms. The company released a series of ads with Siddiqui, which have gone viral. Siddiqui is known for his roles in movies like Gangs of Wasseypur, Raman Raghav 2.0, and Manto.
Rannvijay Singha – PokerHigh
As one of the most popular Bollywood actors in India, Rannvijay has also been the celebrity face of PokerHigh. Singhs is best known for hosting MTV’s show Roadies.
Poker High allows its users to play high stakes poker games and manage their winnings using blockchain technology. Rannvijay revealed about this collaboration that he has “always been passionate about playing poker professionally, but I never found a platform that could provide me with a chance to do so until now.”