Ranbir Kapoor, Anushka Sharma and Aishwarya Rai starrer Ae Dil Hai Mushkil is all set to hit theatres on 28 Oct 2016. Directed by Karan Johar, the movie will clash with Ajay Devgn’s Shivaay.Being one of the most awaited movies of the year, it has created good buzz before release and is expected to have a good opening at the Box Office. Let’s have a detailed look at Ae Dil Hai Mushkil budget, screen count and Box Office economics.
Ae Dil Hai Mushkil Budget
The makers of Ae Dil Hai Mushkil haven’t issued the official budget of the movie. As per the reports we have, the production cost of the movie is around 70 crores (including actors fee). With around 20 crores spent on advertising, printing and promotions, the total budget of the movie is 90 crores. This is a huge budget for a movie with simple rom-com plot.
Ae Dil Hai Mushkil Screen Count
Since Ae Dil Hai Mushkil is clashing with Shivaay, the movie with more screens is expected to have a better opening at the Box Office. As per the reports, Ae Dil Hai Mushkil will have more screens in multiplexes and metros. The movie is expected to release on around 2600 screens with 1400 screens being allocated in high-end metros and multiplexes. In overseas, the movie is expected to release on around 700 screens.
Ae Dil Hai Mushkil Economics and Box Office Analysis
Made on a budget of 90 crores, the movie has already recovered 50 crores through music and satellite rights. Ae Dil Hai Mushkil will perform well in overseas and is expected to collect minimum 50 crores. The movie needs to earn around 110 crores (India) to be a profitable venture for the makers. Let’s have a detailed look at Box Office economics of Ae Dil Hai Mushkil.
Lifetime collection < 110 crores (Flop, loss for distributors)
Lifetime collection > 120 crores (Average, Recovery Cost)
Lifetime collection > 130 crores (Hit)
Lifetime collection > 160 crores (Super Hit)
Lifetime collection > 200 crores (Blockbuster)
Ae Dil Hai Mushkil Economics and our expectations
Ae Dil Hai Mushkil has created good hype among the audience thanks to its superb songs and fresh trailer. We are expecting it to take a good opening of around 14 to 15 crores. The movie needs to sustain well for at least two weeks to emerge as a hit at Box Office. Ae Dil Hai Mushkil needs to perform well as it is clashing with Shivaay which in itself is a big release.