Bhaag Milkha Bhaag Movie Poster
Bhaag Milkha Bhaag Movie Poster

Have you ever though of competing with Milkha Singh. Have you ever thought of stepping into his shoes. Blog to Bollywood presents something really special for the fitness freaks. This is some seriously innovative movie promotion. This is some awesome use of technical excellence. This is augmented reality at its very best. This is something truly amazing and exceptional.

Well.. Well.. You must be thinking what we are talking about here. Just hold on guys and watch this video before we give you the details.

So, this is something really innovative and technical idea designed by Gold’s Gym for the promotion of the movie Bhaag Milkha Bhaag. The idea was to let the users step into the shoes of Milkha Singh and let them compete with his records. It’s a sort of motivation for the fitness freaks.

The whole idea was to use augmented reality and let the users participate in a 400 m race in virtual stadium. Gold’s Gym created a virtual stadium and connected it to a physical treadmill for users to run on a physical track. User’s could see the first-person view of the stadium with the screen reflecting their running speed. As they finish the race, their timing would flash on the screen, indicating if they had beaten Milkha’s record.

Over 3000 enthusiastic runners experienced this innovative augmented reality while over 10000 individuals witnessed it. The promotional campaign work wonders for the movie and the movie become the second highest grosser of 2013.

Well guys, I am slum-shocked and speechless. I would really like to run on such virtual track and go for Milkha’s record. What’s your take on this guys. Share with us.

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