111 million viewers watched the series during its first 17 days, making it the streamer’s biggest title launch ever.
South Korean survival drama series ‘Squid Game’ has been the talk of the time since its premiere on Netflix on Sep 17, 2021. The hugely popular Netflix series has become its biggest title ever at launch, the company announced on Monday.
Netflix official Twitter account revealed that the series has officially reached 111 million fans. It makes ‘Squid Game’ the streamer’s biggest title launch ever.
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn
— Netflix (@netflix) October 12, 2021
The company’s Netflix Geeked account tweeted on Monday that Hwang Dong-Hyuk’s survival thriller drama reached 111 million global accounts in its first 17 days on the service.
It took more than 10 years for Hwang Dong-hyuk to get Squid Game made.
It only took 17 days and 111M global fans to become our biggest ever series at launch (and the first to surpass 100M when it premiered). pic.twitter.com/zVF8GjHIkQ
— Netflix Geeked (@NetflixGeeked) October 12, 2021
Moreover, Squid Game is the first Netflix series to surpass 100 million in its first 28 days on the service. The figures it shared are based on the number of accounts that watched the series for at least two minutes, its conventional metric for ranking titles. Netflix usually uses 28-day windows to gauge the performance of a title.
Squid Game has been on a phenomenal run on Netflix since its debut. It has reached the no. 1 position on the streaming service in 94 countries – every country in the world where the service features a top 10 list.
Squid Game is the first Korean title to reach the top spot in the US. The show has held the no. 1 position for 21 days in the United States, smashing the record for a non-English language title.