Rumors have been doing rounds that Daawat-e-Ishq release has been postponed due to competition with Parineeti’s cousin Priyanka in Mary Kom. Both the big banner movies were suppose to release on 5th Sept. However, Parineeti insists that the release date wasn’t postponed due to the fear of competition with much awaited biopic Mary Kom.
“This is the producer’s decision, Aditya Chopra’s decision. The marketing team at YRF came up with a brilliant marketing idea and they needed time to execute it.
However, Parineeti didn’t stop. She went on clarifying on her relationship with Mary Kom actor Priyanka Chopra,”She is my sister and I love her. I have no plans to fight with her or compete with her. She is a senior actress and a lot ahead of me, I can never compete with her.”
Due to Parineeti’s “promotion” excuse, the audience awaits to see what’s the “unique promotional strategy” which will be followed by Daawat-e-Ishq team . Nobody is ready to believe its due to promotional events that the movie release has been postponed. Its clearly evident, there is a fear of failure at the box office for Daawat-e-Ishq if released on the same day with Priyanka Chopra’s Mary Kom.
There may not be competition between the sisters, but there is definitely an insecurity regarding the release of the movies on same day. The Chopra sisters earlier clashed at BO with Zanjeer and Shuddh Desi Romance last year.
Daawat-e-Ishq will now release on 19th September. The rom-com movie is directed by Ishaqzaade director Habib Faisal and stars Aditya Roy Kapoor and Parineeti Chopra in the lead. The story is about a Hyderabadi shoe sales girl called Gulrez(Parineeti) who is in the search of a groom and then meets famous Lucknowi cook Tariq(Aditya Roy).
Stay tuned for more updates.