Massive: Distribution Rights Of Shah Rukh Khan’s Rehnuma Sold For Rs. 125 Crores

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Shah Rukh Khan and Anushka Sharma’s upcoming movie with Imtiaz Ali has been tentatively titled Rehnuma. It is one of the most awaited movies of 2017 because SRK and Imtiaz Ali are working together for the first time. The movie has been in the news for a long time and now we hear that the distribution rights has been sold for massive Rs 125 crores.

As per the reports coming, Red Chillies Entertainment has sold the domestic and overseas rights of the movie to  NH Studioz. Though the exact price has not been revealed but the close sources have revealed that the deal has been made for Rs 125 crores. (Read: 5 Title Suggestions For Shah Rukh Khan’s Next) 

Narendra Hirawat of NH Studioz confirmed the news and said, “Yes I have acquired the all India and overseas distribution rights of The Ring (Rehnuma), but I will not comment on the cost of the same.”

‘Red Chillies Entertainment’ has once again played it safe as with 125 crores deal they are in profits of around 25 crores. They will make huge profits through satellite, music, digital rights and branding. The satellite, music and other rights will fetch around 75 crores. Thus, the makers will make around 100 crores profits. Rehnuma needs to earn at least 170-180 crores in India to be a profitable venture for distributors.

The distribution price of Rehnuma is much higher than SRK’s last release Raees. The overseas and domestic rights of Raees were sold for around 100 crores. SRK’s 2015 Christmas release, Dilwale was sold to individual distributors for massive Rs. 150 crores. However, the reports suggest that Red Chillies later compensated money as distributors incurred huge losses.

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