Amazon Prime Video acquires the digital streaming rights to ‘Bunty Aur Babli 2’, ‘Prithviraj’, ‘Jayeshbhai Jordaar’, and ‘Shamshera’. Read more details.
In a major deal, the streaming giant Amazon Prime Video has acquired the streaming rights to four upcoming movies from Yash Raj Films. These movies will stream on the platform four weeks after their release in theatres.
The list includes heist comedy Bunty Aur Babli 2 starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari slated to release in cinemas on 19 November; historical action movie Prithviraj starring Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood, Ranveer Singh’s family drama Jayeshbhai Jordaar, and Ranbir Kapoor, Vaani Kapoor and Sanjay Dutt’s action entertainer Shamshera. As per the reports, the deal is signed for an amount of Rs 200 crores.
YRF – AMAZON TIE-UP FOR 4 MOVIES… #AmazonPrimeVideo to be the exclusive streaming destination for #YRF's four films…
The titles will premiere on #AmazonPrimeVideo *4 weeks* after their theatrical release. pic.twitter.com/t5JBCo1MI4
— taran adarsh (@taran_adarsh) October 28, 2021
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Yash Raj Films has been associated with Prime Video for a long time. The streaming service is home to YRF titles like Darr, Dilwale Dulhania Le Jayenge, Silsila, Chandni, Dil To Pagal Hai, Thugs of Hindostan, War, Mardaani, and others. This deal will make this partnership even stronger.
“At Prime Video, we are intently focused on bringing the biggest and the best entertainment to our customers and this partnership with Yash Raj Films is the perfect demonstration of that commitment,” Gaurav Gandhi, country head, Prime Video India said in a statement.
“The global digital premieres, four weeks after their theatrical release, will help significantly increase the reach and viewing base for these highly anticipated films – in India and around the world,” he added.