Shivaay Vs Ae Dil Hai Mushkil: Karan Johar Forced To Change Trailer Release And Promotional Strategy
Shivaay Vs Ae Dil Hai Mushkil

Shivaay Vs Ae Dil Hai Mushkil: Shivaay trailer is receiving huge reception and it has forced Karana Johar to change the promotional strategy for Ae Dil Hai Mushkil.
It is a well-known fact that Ajay Devgn’s Shivaay and Karan Johar’s Ae Dil Hai Mushkil will clash at Box Office on Diwali. It is a sort of comeback for both Ajay Devgn and Karan Johar. While Karan Johar is on the director’s seat after a gap of four years, Shivaay is Ajay Devgn’s second movie as a director after U Me Aur Hum in 2008. Two big movies are locking horns and the audience just can’t wait for the clash.

The trailer of Shivaay released on 7 Aug 2016 has been garnering positive reviews from the audience and critics. The trailer has made a huge impact with more than 16 million views on YouTube. Shivaay trailer is one of the most liked trailers of all time in Bollywood. The trailer full of high octane action sequences and beautiful locations has made Shivaay one of the hottest movies of the year.

Shivaay Poster
Shivaay Poster

Ae Dil Hai Mushkil, on other hand, is feeling the heat now. The trailer/teaser of the movie is yet to be released. As per the reports we have, the teaser release of the movie has been postponed twice.The first teaser of the movie was scheduled for release in July. Karan Johar showed the teaser to his friends. Not impressed by the teaser, they gave few suggestions to improve it. Karan decided to work upon the suggestions and postponed the teaser release to the second week of August. However, the grand reception to the Shivaay trailer once again forced Karan Johar to change his strategy.

Ae Dil Hai Mushkil team
Ae Dil Hai Mushkil teaser on 30 Aug 2016

The latest we hear, the teaser of Ae Dil Hai Mushkil will be released on 30 Aug 2016. As per the reports, the teaser will be released with the Title track of the movie. Music of Ae Dil Hai Mushkil has been composed by Pritam and it is touted as one of the biggest positives of the movie. All eyes are now on the trailer of Ae Dil Hai Mushkil, as it in some way or other decides which movie will get a better opening at the Box Office. (Read: Bachchans not happy With Aishwarya doing intimate scenes in Ae Dil Hai Mushkil)

What are your views on Shivaay vs Ae Dil Hai Mushkil Box Office clash? Share your views with us in the comments section.



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