Happy New year Whatsapp Number : Be the first to watch Happy New Year Trailer on Whatsapp
Shahrukh Khan is known for his unique and innovative marketing strategies for film promotion. This time he has come up with a unique marketing concept to promote the trailer of his upcoming masala entertainer Happy New Year.
Knowing the importance of digital marketing, the makers of the movie have decided to release the trailer of the movie on the most famous instant messaging application Whatsapp. This will be the first time an Indian movie will send its trailer via Whatsapp to the users of the application.
How to get Happy New Year trailer on your mobile.
In order to get the trailer on your mobile, you just have to give miss call or drop in a Whatsapp message at +91 – 9819020202. Whats more, you can broadcast this trailer to more than 250 contacts which is above restricted guidelines of Whatsapp.
Venky Mysore, CEO of RCE, said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customized posters from their favourite artists, which received close to a Billion impressions as a campaign, or the new innovations with WhatsApp & Twitter for the upcoming movie – ‘Happy New Year’, our endeavor is to delight the fans. With over 50 million active users on WhatsApp in India who every day share millions of videos & images with individual friends & groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign”.
The trailer of the movie will be launched by the star-cast which includes SRK, Deepike Padukone, Abhishek Bachchan, Vivaan Shah, Sonu Sood and Boman Irani on 14 Aug 2014.
Happy New Year Farah Khan and Shahrukh Khan’s third outing together. They have earlier worked together in Main Hoon Na and Om Shanti Om. Happy New Year is a desi masala entertainer slated for 24 Oct 2014 release.
Don’t forget to watch trailer on Happy New Year Whatsapp number : +91 – 9819020202